Asia-Pacific Portable Generator Market

APAC Portable Generator Market Analysis

The Asia-Pacific Portable Generator Market is expected to register a CAGR of greater than 3.2% during the forecast period.

The market was negatively impacted by COVID-19 in 2020. Presently, the market reached pre-pandemic levels.

• Over the medium term, factors such as the ever-increasing demand for power, lack of reliable grid infrastructure, the need for emergency backup power solutions, and the demand for a steady power supply are driving the portable generator market in the Asia-Pacific region. Moreover, power outages have led to the adoption of standby power sources and portable generators, which can meet the requirements for reliable and regular electricity supply and be transported easily.
• On the flip side, increasing demand for battery storage systems and other cleaner sources of standby power is expected to restrain the growth of the portable generators market.
• Nevertheless, the commercial and industrial sectors of emerging economies, the residential sector of developed economies, and the increasing need for power in defense operations are expected to create significant opportunities for market participants in the Asia-Pacific region soon.
• During the forecast period, China is expected to dominate the portable generator market in the Asia-Pacific region.

APAC Portable Generator Market Trends

Residential Sector to Witness Significant Growth

• The residential segment of the portable generators market is predicted to expand and drive the market, majorly caused by the prevalent installation of gensets across households to ensure the availability of emergency power supply in the event of a blackout or grid failure.
• According to the Energy Information Administration (EIA), about 70% of the increase in residential energy consumption is occurring in Asia-Pacific, led by China and India, as standards of living increase and as demand for lighting and energy-using appliances and equipment increases.
• Additionally, according to BP Statistical Review of World Energy 2022, the primary energy consumption in the Asia-Pacific region accounted for about 272.45 exajoules (EJ), i.e., an increase of nearly 6.4%, when compared to the previous year's value (256.69 EJ).
• Portable generators can be carried from one site to another, ensuring that all construction sites have the power necessary to run smoothly. Without them, it would be difficult to draw power from a central location to power various plants in various regions. A portable generator should always be available whether your construction is large or medium. For instance, in August 2022, South Korea's new government unveiled plans to increase home supply, i.e., around 2.7 million new homes across the country over the next five years, including hundreds of thousands of properties in big cities where a short supply has been blamed for rapid price rises. Additionally, the government would provide various financial, administrative, and tax advantages to young and lower-income earners when they buy or rent homes.
• As the population has grown, more marginalized people have been forced to live in areas prone to natural disasters, such as cyclonic activity and floods. Due to this, densely populated nations, such as India, China, and the ASEAN countries, which are highly vulnerable to havoc wrecked by massive cyclonic activities, earthquakes, and floods, rely on mobile power generation units during emergency response, which forms an important part of disaster management strategies after major natural disasters.
• Therefore, rising concerns about power instability in the residential sector due to natural calamities and the need for uninterrupted operations are driving the portable generator market in the Asia-Pacific region during the forecast period.

China to Dominate the Market

• China is expected to lead the Asia-Pacific market due to increasing infrastructure projects, widening power demand-supply gap, expansion of manufacturing facilities across the nation, and rising commercial office spaces.
• The country benefits from the cost and effectiveness of portable generators, with improved living standards increasing the demand for power backup devices. According to China Electricity Council (CEC), Chinese households consumed around 1,170 terawatt hours (TWh) of electricity in 2021. The secondary sector, which includes the manufacturing industries happened to be the largest power-consuming sector, at some 5,610 terawatt hours.
• Factors, such as expanding existing manufacturing units across the country and the dedicated 'Made in China' initiative Lau China by the Chinese central government are expected to drive the portable generator market under the diesel-based fuel type segment.
• Also, in May 2021, owing to the electricity shortage in Guangdong province, China's power crunch China'sced factories to switch to portable generators. In China, the export- and the heavy-industry-led rebound had caused a surge in electricity use, with consumption climbing 20% through April 2021 compared with last year and up 15% from 2019 levels, when COVID-19 was not a factor. Temperatures in Guangdong, in the country's southern region, have also been higher than normal.
• At the same time, there has been a late start to the wet season, leaving hydropower reservoirs low. Coal prices have also surged as mining output has dropped amid a government-led safety campaign, making generators less keen to ramp up thermal power output. The electricity shortages, caused partly by the resurgence in economic activity, are causing disruptions to businesses that threaten to slow their recovery. Hence, due to the electricity shortages, many industries in the country have switched to portable generators, thus, increasing the market's demand during forecast period.
• Therefore, based on the above factors, China is expected to dominate the portable generators market in the Asia-Pacific region during the forecast period.

APAC Portable Generator Industry Overview

The Asia-Pacific portable generator market is moderately fragmented in nature. Some of the major players in the market (in no particular order) include Generac Holdings Inc., Caterpillar Inc., Honda Siel Power Products Ltd, Briggs & Stratton Corporation, and Kohler Power Systems.

APAC Portable Generator Market Leaders

APAC Portable Generator Market News

• In April 2022, Japanese auto major Honda Motor Company's power products arm, Honda India Power Products Ltd, which has more than 90% share of the portable generators market in the country, is now expanding its presence in India by entering the marine outboard motors segment.
• Honda, in January 2022, announced plans to begin sales of an all-new EU32i portable generator equipped with a newly designed dedicated engine (maximum output: 3.2kVA). Sales has begun in the European region in March 2022, followed by the expansion of sales to other regions around the world, including Asia-Pacific.