Non-Surgical Aesthetic Devices Market

Non-Surgical Aesthetic Devices Market Analysis

The Non-Surgical Aesthetic Devices Market is expected to register a CAGR of 7.1% during the forecast period.

• COVID-19 had a profound impact on the non-surgical aesthetic devices market owing to the cancellations of cosmetic procedures in the initial phase of the pandemic. For instance, an article published in the Journal of Plastic, Reconstructive, and Aesthetic Surgery (JPRAS) in September 2021 stated that all elective and aesthetic procedures were canceled or deferred by government-mandated quarantine measures.
• However, the market recovered in the later phase of the pandemic and reported a high number of non-surgical aesthetic procedures, despite restrictions. For instance, according to the Aesthetic Society, Aesthetic Plastic Surgery National Databank 2021 report, non-surgical aesthetic procedures increased by 44% in 2021 in the United States. Currently, the market is significantly growing owing to the high demand for non-surgical aesthetic procedures and advancements in devices worldwide. The market is expected to register stable growth during the forecast period.
• The increasing demand for non-surgical aesthetic procedures and technological advancements in non-surgical aesthetic devices are expected to be primary growth factors of the studied market. For instance, according to the Aesthetic Neural Network (ANN) 2021 data, Americans spent over USD 3 billion on non-surgical aesthetic procedures from January to June 2021. Also, according to the Aesthetic Plastic Surgery National Databank 2021 report, about 423.8 thousand non-surgical hair removal procedures were performed in women and 26.4 thousand in men. Hence, the large number of hair removal procedures is expected to propel the utility of non-surgical aesthetic devices such as lasers, thereby propelling the market growth during the forecast period.
• The strategic initiatives adopted by market players, such as product launches, approvals, and partnerships, are also contributing to the market growth during the forecast period. For instance, in February 2021, Osaka-Gunze Limited's subsidiary Medical U&A obtained government approval to produce and sell the long-term hair reduction diode laser MeDioStar Monolith in Japan. It is a 6th-generation diode laser developed by Asclepion Laser Technologies GmbH in Germany. Also, in June 2022, Cynosure launched the Elite iQ aesthetic workstation for laser hair removal and skin revitalization in the United States, Europe, and Australia. Such rising launches are expected to boost market growth during the forecast period.
• Therefore, with the increasing demand for painless skin tightening treatments, the rising demand for laser hair removal procedures, and increasing launches and approvals of technologically advanced non-surgical aesthetic devices, the studied market is anticipated to witness growth over the analysis period. However, the high cost of the devices and the need to repeat the procedures to maintain the appearance are the major restraints to the growth of the market.

Non-Surgical Aesthetic Devices Market Trends

Skin Resurfacing and Tightening is Expected to Hold the Significant Market Share Over the Forecast period.

• Skin resurfacing and tightening play a vital role in skin rejuvenation. The rising demand for skin resurfacing and tightening and rising launches of innovative devices are expected to propel the segment's growth during the forecast period.
• For instance, according to an article published in Clinical Cosmetic Investigational Dermatology Journal in March 2021, there was a significant increase in non-surgical facial aesthetic (NSFA) procedures in the United States in recent years. The article highlighted that patients who proceed with NSFA treatments express a goal of natural rejuvenation, and the expectations were likely to attain their desired aesthetic effects. Hence, the high demand for skin rejuvenation is expected to propel the segment growth during the forecast period.
• Furthermore, continuous product launches by major players in the market are positively affecting the growth of the segment. In April 2022, BTL Aesthetics launched a new team to focus on the needs of the United Kingdom's beauty sector due to the growing demand for skin tightening and rejuvenation. The company reported that BTL's expert systems, namely Emsculpt, Emtone, and Exilis Ultra360 for skin tightening, cellulite, fat reduction, and muscle toning, are available in the United Kingdom.
• Also, in June 2022, Luxury Aesthetics launched the non-invasive lifting and skin-tightening anti-aging treatment called Ultherapy. It is the United Stated Food and Drug Administration (US FDA) non-surgical procedure to lift skin on the neck, under the chin, and on the brow and specifically to improve the appearance of lines and wrinkles on the decollete. Such technologically advanced product launches indicate the high demand for such procedures leading to market growth. Therefore, owing to the aforesaid factors, such as high demand for skin tightening and resurfacing and rising product launches, are contributing to the rising growth of the segment during the forecast period.

North America Dominates the Market and Expected to do Same Over the Forecast Period

• North America is expected to hold a significant share of the non-surgical aesthetic devices market owing to the increase in the number of cosmetic procedures performed in the region, the high concentration of market players, and rising product launches in the region.
• According to the Aesthetic Plastic Surgery National Databank 2021 report, facial procedures increased by 55% in 2021 in the United States. It also reported that skin treatment deploying combination lasers in the country accounted for 400,255 procedures in women and 28,824 in men in 2021. Thus, the high demand for non-surgical procedures in the country is expected to propel the market growth during the forecast period.
• In addition, as per Cosmetic Executive Women, a trade organization for the cosmetics, fragrance, and personal care industry, 9.5 million people searched for aging-related concerns in the skincare category every month in the United States in 2021, and people searched for Botox treatment 25.5% higher in 2021 as compared to the previous year. This rising awareness about medical aesthetic procedures is increasing and driving the demand for non-surgical aesthetic devices.
• The high concentration of market players ultimately leads to a rising launch of technologically advanced products, which is ultimately driving the growth of the non-surgical aesthetic devices market in the region. For instance, in January 2022, Homiley, a United States-based company, launched their at-home IPL hair removal to save women from razor bumps or ingrown hair. These continuous product launches in the region are anticipated to drive the growth of the market in the country.
• Thus the above-mentioned factors, such as high demand for non-surgical procedures and rising product launches, are expected to drive the growth of the market in this region during the forecast period.

Non-Surgical Aesthetic Devices Industry Overview

The non-surgical aesthetic devices market is moderately competitive and consists of several major players. Major players are involved in developing sophisticated skin-tightening technologies and aiming for collaborations to maintain a dominant position in the market. Some of the key companies in the market include Fotona d.d., Bausch & Lomb Incorporated, Alma Lasers, Lynton Lasers, Cutera, Strata Skin Sciences, Sciton, Inc., Lutronic, EL.En. S.p.A., and Boston Scientific Corporation (Lumenis Inc.).

Non-Surgical Aesthetic Devices Market Leaders

Non-Surgical Aesthetic Devices Market News

• October 2022: Sensus Healthcare launched a portable hair removal laser system named Silk Laser Hair Removal System in the United States.
• June 2022: Cynosure launched the FDA-approved PicoSure Pro device. The PicoSure Pro is a 755nm picosecond laser device that uses pressure rather than heat to treat unwanted pigmentation and rejuvenate skin for all skin types.