Guangdong Data Center Market

Guangdong Data Center Market Analysis

The Guangdong Data Center Market is expected to register a CAGR of 8.31% during the forecast period.

A data center is a physical room, building, or facility that holds IT infrastructure used to construct, run, and provide applications and services and store and manage the data connected with those applications and services.

• Temperature favorability, low land value, and electricity cost are some factors encouraging data center companies to set up their facilities in the Guangdong region.
• Mega and massive data centers have dominated the market, accounting for noteworthy growth in 2022. This dominance is expected to continue throughout the forecast period.
• The increasing presence of mega and massive data centers in this hotspot can be attributed to the government's plan to curb the region's carbon footprint. The government has restricted the construction of smaller data centers; the number of racks must be at least 3,000.
• The government issued notice to data center operators to upgrade the existing data centers to a PUE of 1.3 by 2023. For successful implementation, the government proposed an incentive-linked program wherein data centers with a PUE of 1.3 could request additional power of up to 40% of the power quota. However, data centers with a PUE of 1.4 would not receive any extra power quotas for new energy consumption. These initiatives by the government are expected to propel the growth of energy-efficient massive and mega data centers in the region during the forecast period.

Guangdong Data Center Market Trends

Large data center facilities are anticipated to witness growth during the forecast period.

• The country had 25 large data center facilities, with a combined IT load capacity of 140.5 MW as of 2022. In addition, new large-scale data center facilities are under construction in the Tianjin and Hebei regions, with a projected capacity of 350 MW by 2029.
• Predominantly concentrated in the Shanghai region, which holds a market share of 36%, These data center facilities are growing in the Guangdong region and with a market share of 24% in the entire country.
• However, the data center market in the city is still dominated by mega and massive data centers., The country has 12 mega data centers, and Guangdong has two of these facilities. Of all the data center facilities, S Guangdong hosts t20.2% of Tier 3 data centers in the country.

BFSI segment to grow at a noteworthy pace.

• The digital ecosystem surrounding a bank is exploding at a rapid pace. With the continuous change in consumer demands, banks have been pressured to customize their product offerings according to their demands. Secondly, as consumers embrace a mobile lifestyle and socialize on digital platforms, they expect banks to connect with them on the same platforms.
• The banking and financial services (BFSI) industry has been one of the most influenced industries by the digital transformation of businesses enabling cost-effective earnings. The increased penetration of cell phones and high-speed internet across the city has encouraged people to opt for digital banking, which has also led toward the integration of powerful CRM and cloud tools to store and analyze data, which is expected to augment market growth.
• The hybrid cloud is expected to command significant demand due to the sensitive nature of data handled by the BFSI enterprises.
• Banks are seeking to transform their product offerings, channels, and customer services to reflect the changing demands of consumers. Banks must integrate business processes with advanced analytical capabilities, continuously refining processes, services, and products in real time. Thus, banks increasingly rely on the cloud's power to achieve their objectives and manage the current market challenges.

Guangdong Data Center Industry Overview

The data centers market in the city has created various growth opportunities for the market players. Many players are making strategic collaborations or expansions in the city to gain the advantage of an ongoing trend of data centers in Guangdong. For instance, In June 2022, Keppel Data Center Pte Ltd acquired two data centers in Jiangmen and Guangdong from Guangdong Bluesea Development Co. Ltd.

Companies already present in Guangdong are facing stiff competition; however, these companies are focusing on getting their hold strong on the Guangdong data center market. As of 2022, Zenlayer Inc company had three colocation operational data centers in Guangdong. Along with Shanghai.

Guangdong Data Center Market Leaders

Guangdong Data Center Market News

• June 2022: Kappel DC REIT acquired 2 data centers in the Guangdong region of China. The two data centers cost the company a total sum of RMB 1.38 billion. The strategic investment made by the company is anticipated to help the company's growth in the future, considering the swelling demand for data centers over the past few years.
• December 2021: China announced that Guangdong Province would move data centers undersea. The plan is to move a few of its data centers underwater to reduce energy usage. Moving the data center's underwaters is expected to cut the need for cooling infrastructures and save up to a third of the energy currently being used.