ANZ Satellite-based Earth Observation Market

ANZ Satellite-based Earth Observation Market Analysis

The ANZ Satellite-based Earth Observation Market is expected to register a CAGR of 9.62% during the forecast period.

The region's climate services and urban development sector use EO data from remote sensing to improve community safety, environmental research, and policymaking, significantly driving the market demand in ANZ.

• Deploying earth observation satellites in the ANZ region provides valuable data on various geophysical variables consistently, and these data-based services have become a part of an evidence-based process that helps make decisions about public policy, which have significant social and economic benefits, creating a demand for the vendors in ANZ.
• Bushfires and grassfires are common throughout Australia, and that can be identified by the earth observatory data, which would help the climate service organizations to have the information about the cause, impact, and reason for the forest fires in the region, which is fueling the demand for the EO data and value-added services.
• Government support in developing Earth Observatory hubs for infrastructure, climate control, disaster management, coastline monitoring, urban development, etc., drives the market growth in Australia and New Zealand. For instance, in September 2022, The Queensland Earth Observation Hub was established as a partnership between the Queensland Government and the SmartSat Cooperative Research Centre. This hub would assist EOMAP, a satellite-based mapping and monitoring vendor, in expanding its services in Queensland to help the state in urban development by developing a coastline monitoring system for climate changes and storms.
• However, the major challenge associated with using earth observation data is the cost of acquiring and processing it, which can be prohibitive for some businesses due to budget constraints. In addition, interpreting and analyzing the data necessitates considerable expertise and computational power. Additionally, the information depends on various security and protection options, which may limit its utility in particular applications.

ANZ Satellite-based Earth Observation Market Trends

Government Initiatives and Investments is Driving the Market

• Australian and New Zealand governments have prioritized using satellite-based data services due to the countries' substantial satellite operations, space tracking, and Earth observation capabilities. The market in the ANZ region has been under rapid expansion driven by new technology, growing demand for space-enabled data, private investment, a significantly increased funding commitment from the governments, and Australia's renewed focus on industrial capability and advanced manufacturing.
• For instance, in May 2023, the Head of the New Zealand Space Agency, Iain Cossar, said at the Andy Thomas Space Forum event that the country's space sector had begun purely as a commercial proposition, with increased investment from the government, which would support the market adoption of satellite-based EO market in the region.
• Additionally, in September 2022, the New Zealand government launched a review of its space policy and its role in the country's economic, national security, regulatory, international, and environmental interests, which would upsurge the demand for satellite-based earth observation services in the region.
• The SmartSat Cooperative Research Centre (CRC), Australia's leading national space industry and research consortium, focuses on advancing EO, one of the CRC's three main research programs. The CRC, which has its headquarters in Adelaide, is building on Australia's expertise in transforming ever-increasing satellite data streams into crucial information that can be used to make decisions for industry, government, and the military, which shows the governmental effort to support the satellite-based data and heart observation market in the region.
• Additionally, in October 2022, the South Australian Government planned to launch its state satellite Kanyani in 2023. The SmartSat CRC has been in charge of the Kanyini satellite for the South Australian Space Services Mission in collaboration with two South Australian space companies, Inovor Technologies, and Myriota, for designing, building, and integrating the Internet of Things payload, collecting data from sensors and devices on Earth's surface.

Earth Observation Data is Contributing a Significant Portion of the Market Share

• The region's agricultural sector can have increased climate resilience and productivity by using satellite-based Earth observation data and technology, which is driving the demand for critical earth observation data in the market, supported by the increasing investment activities in the region for research and development.
• For instance, in May 2023, The UK Government's Science & Technology Facilities Council increased its priority in research and development in developing the UK-Australia AgroClimate Space Programme (EO4AgroClimate) with approximately USD 5.4 million in funding, which includes the bilateral earth observation research.
• Australia's active Earth Observation (EO) community is distributed across research, education, government, private industry, and non-government organizations. The country has formed a consortium called Earth Observation Australia (EOA) Inc., which enables these disparate organizations to impartially connect, learn, share, and work to grow capability and improve essential EO activities and services by 2026.
• Additionally, in April 2023, Spiral Blue, a Sydney-based space startup, announced that its Space Edge One (SE-1) computer had been successfully implemented, making it the first to be operational in space. The company received significant funding from the Australian Space Agency to develop the computer, which has been anticipated to revolutionize Earth Observation data processing capabilities in the region.
• The New Zealand government and NASA have formed a collaboration to develop earth observation research work which includes extreme weather events and impacts; water and climate monitoring; environmental monitoring (from the South Pacific to Antarctica); and biodiversity with an investment of USD 9 million by the Newzealand government in march 2023, which would increase the demand for the market and shows the potential growth for the requirement of earth observation data in the region.

ANZ Satellite-based Earth Observation Industry Overview

The ANZ Satellite-based Earth Observation Market is moderately consolidated and consists of many multinational market vendors, which have partnered with local vendors and end users to provide the EO data services. The market share is majorly captured by the top players in the country, such as Airbus SE, NEC Corporation, Arlula Pty Ltd, LatConnect60 Pty Ltd, etc.

In December 2022, The Sydney-based satellite service provider Spiral Blue was developing its advanced Earth observation services using artificial intelligence to provide Australians with additional satellite tasking capabilities by forming a partnership with LatConnect 60, which provides services for satellite imagery data to increase its market presence in the region's climate change management, agriculture, mapping, etc.

ANZ Satellite-based Earth Observation Market Leaders

ANZ Satellite-based Earth Observation Market News

• March 2023: Rocket Lab USA, Inc, a global leader in launch services and space systems, announced the establishment of a new wholly-owned subsidiary, Rocket Lab Australia, to explore opportunities to support the expansion of Australia's national space capabilities, which shows the market growth potential for the satellite-based earth observation market in the region.
• May 2023: Australian space tech startup Arlula announced it had raised USD 1.5 million from Main Sequence, Australia's deep tech investment fund founded by CSIRO, to expand access to Earth Observation (EO) data and imagery, allowing individuals, small businesses, and large enterprises alike to harness its full potential.