France Online Accommodation Market Analysis
The France Online Accommodation Market is expected to register a CAGR of greater than 11% during the forecast period.
Due to the pandemic, the accommodation market is slightly reduced when compared to normal days. The flights and other modes of transportation to France are stopped. As there are no tourists, the accommodation market didn't work well. The ones who remained in France due to the pandemic had to book few accommodations.
Smartphone usage is rising rapidly in France. During the third quarter of 2021, approximately 86.5% of internet users in France went online via any mobile phone, while around 84.6% reported doing so via smartphones. Additionally, 77.3% of French internet users reported going online with their own laptop or desktop device, while almost 25.7% reported doing so with a work laptop.
When taken on average, Booking.com was the leading website in the category 'accommodation and hotels', as of April 2021, despite having seen significantly lower revenue in 2020, as revealed in the new publication. Furthermore, Airbnb, Agoda, Traveloka, and Go MMT followed Booking in the rankings in specific countries, while legacy global online booking company Expedia underwent a substantial loss in market share in many countries of the world in 2020.
France Online Accommodation Market Trends
Rising Internet Usage Pushing Customers Towards Online Accommodation in France.
Internet usage in France is growing significantly every year. Between 2015 and 2020, the share of people in France who declared using the internet every day increased by 22%, going from 68% to 83% in the last examined year, and the share of people who never used the internet declined from 16% in 2015 to 7% in 2020.
The ease of accessing information using the internet has resulted in a move away from traditional tourism industry modes such as travel agencies, as potential consumers can easily find travel destination information on the internet. The COVID-19 pandemic has further boosted the importance of internet connections to the accommodation market. This transformation from traditional booking to online booking reduced the capital investment in businesses and improved the user experience, transaction efficiency, and customer satisfaction.
Rise in Sustainable Travel and Ecotourism in France
Eco-friendly accommodation bookings are preferred in France in most of the cities. Many hotels in France have undertaken measures to preserve the environment, and those that have are awarded a green label, The label rewards hotels that take an environmental approach to water, energy, and waste and help raise the awareness of their guests. Hotels are increasingly under pressure to react to the environmental changes and are actively informing customers about the factors that are making a difference in meeting the Climate Change challenges.
France Online Accommodation Industry Overview
The French Online Accommodation Market is fragmented, with many established local players in each region across the globe. A few major players profiled in the global industry include Airbnb, Expedia, Tripadvisor, Trip.com Group Ltd., etc. TripAdvisor is one of the most influential travels and accommodation booking portals online. TripAdvisor claims 80% of all travelers will spend around four weeks researching a destination, taking the time to read reviews, and hunting for unique travel tips to make their trip even better before booking. Studies suggest that more than 90% of travelers are influenced by traveler reviews online, which makes TripAdvisor still leading the way in the entire market.
France Online Accommodation Market Leaders
Booking.com
AccorHotels
TripAdvisor
Expedia
Hotels.com
- *Disclaimer: Major Players sorted in no particular order
France Online Accommodation Market News
On March 29, 2022, Accor partnered with D-EDGE to provide the next-generation CRS to their hotels worldwide. Accor hotels will progressively and seamlessly switch from the TARS to the D-EDGE CRS. The unique connectivity provided by D-EDGE, compared to any other system, will power all Accor hotels to maximize their distribution.
On November 10, 2021, Agoda announced the expansion of its advertising solutions to help partners tap into the platform's audience of travelers, as well as rebranding its advertising business to Agoda Media Solutions to align with its latest offerings.
