Fragrance Fixatives Market (2018 - 2025)

Report Overview

The global fragrance fixatives market size was valued at USD 1.12 billion in 2015. Growing awareness regarding the therapeutic effect of fragrances influencing the psychological and emotional well-being of consumers is a key driver for industry growth. The high growth of the cosmetics sector in developing economies and rising demand for essential oils & aroma chemicals has had a major influence on consumption dynamics in recent years.

U.S. fragrance fixatives market revenue by product, 2011 - 2025 (USD Million)

The general populace’s stress on personal appearance, hygiene, and aesthetics is driving the need for fine & prestige perfumes, and other cosmetics that contain fixatives for longevity. Increasing consumer disposable incomes in countries of Asia Pacific, Eastern Europe & Latin America are expected to offset the decline in sales during the economic crisis since consumers are opting for luxurious perfume brands and high-end cosmetics.

Growing popularity for customized perfumes & the rising number of male users has also driven sales in recent years. Additionally, rising standards of living & higher employment levels have also encouraged the youth to opt for functional & fine cosmetics, including celebrity-endorsed brands.

Europe is home to major cosmetic & personal care brands while its consumers are great connoisseurs of luxury products. Around 75% of the European men are particular about using aftershave/male scents which are expected to contribute significantly to growth in the regional industry soon.

Product Insights

Iso E Super held the maximum volume share of around 28% in 2015. Long-lasting effects, high diffusion rates, and versatility make this product a favorable option for several formulators. Galaxolide is expected to emerge as the fastest-growing segment with a CAGR of 4.2%. Galaxolide is widely used in body soap powders and laundry soaps for is strong diffusive sweet floral musk smell.

Other products such as sclareolide, ambroxide, and sucrose acetate isobutyrate are anticipated to grow as new applications are discovered for their use in the cosmetics & even food industries. The introduction of innovative polyol-based compounds and synthetic alternatives to natural, sperm whale-derived fixatives are expected to impact the fragrance fixatives market.

Regulations & environmental concerns surrounding such natural sources have led to a decline in the share of animal-based compounds in recent years, thereby boosting the share of synthetic counterparts.

End-Use Insights

Fine fragrances are likely to remain the dominant end-use segment, occupying over 37% of the overall volume in 2015. Fixatives are used to reduce evaporation, boost longevity, and increase the based notes of such perfumes, creating a high-end and luxurious product that is generally priced higher than regular perfumery products.

Fragrance fixatives volume share by end-use, 2015 (%)

The growing demand for perfumes & colognes in emerging economies such as the Asia Pacific & Latin America is a result of the trend towards personal care & appearance becoming essential to consumer self-reliance, pride, and confidence. The skin care segment is anticipated to emerge as the fastest-growing segment as well. Various skin care products such as moisturizers, nourishment creams, body wash use such boosters in significant quantities as well.

Regional Insights

Europe emerged as the leading consumer while accounting for over 43% of the total volume in 2015. Several major cosmetic brands are based in Europe and consumers in this region are among the finest admirers of scents. Rising demand for men’s fragrances and perfumes has also positively impacted Europe’s market share in recent years.

The Asia Pacific is a dominant region, owing to rising standards of living coupled with the increase in per capita income. These macroeconomic factors have led to increased spending on luxurious products in China, India, and other Southeast Asian countries, presenting lucrative opportunities for industry participants.

North America emerged as a major yet mature consumer and is expected to grow at a lower CAGR of 3.5% over the next nine years. Steady growth in the personal care sector and transitioning consumer preference for organic & natural products had driven the demand for animal & plant-based ingredients in the perfume formulations.

However, the U.S. has deemed whale-derived compounds as illegal owing to species endangerment, which is expected to present obstacles to products originating from such sources. This has led to substitution by synthetic counterparts.

Fragrance Fixatives Market Share Insights

Key players include Eastman Chemical, Tokos BV, Lotioncarfter LLC, Paris Fragrances, SVP Chemicals, Synthodor Company, PFW Aroma Chemicals, Zaki. Other multinational companies such as Landmark Perfumes & Aromatics and The Essential Oil Company are also attempting to commercialize new & innovative products shortly, which may boost internal rivalry in the industry.

Fragrance Fixatives Market