Toothbrush Sterilizer Market (2021 - 2028)

Report Overview

The global toothbrush sterilizer market size was valued at USD 71.6 million in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 17.4% from 2021 to 2028. Toothbrush sterilizers are electronic-powered sterilization devices that steam-clean toothbrushes before drying them with dry heat, effectively eliminating bacteria. The use of UV rays and normal saline to reduce the bacterial on toothbrushes is effective. While compared to CHX and normal saline, UV ray treatment is more effective. Using UV sterilizing technology on toothbrushes will be kept clean by reducing 99.9% of the bacteria within just a few minutes.

The current outbreak of COVID-19 worldwide has significantly increased awareness regarding basic hygiene and safety during a pandemic situation among people. Lockdown, social distancing, and stay-at-home have been imposed in various countries to limit the spread of the virus, with strict regulations.

COVID-19 had a positive impact on the market for toothbrush sterilizers in 2020, resulting in higher shipments of UV sterilizer equipment and related components and higher revenues. As a result, the market's growth trend accelerated significantly in the first half and second of 2020. According to the International Ultraviolet Association (IUVA), a mercury UV lamp with a wavelength of 254 nm could destroy 99 percent of SARS-CoV-2, also known as the coronavirus. In this antimicrobial range, UV sterilization equipment uses a very low dose of UV light and takes less time to inactivate a virus. This trend is expected to continue during the forecasted period due to the increasing concern for disinfection.

Growing consumer preference for safe and hygienic products, coupled with increasing inclination towards purchasing new and trending products, is contributing to the growth of the market for toothbrush sterilizers. Consumers with moderate to high income, owing to their high expenditure power, are the main target audience for market players.

E-commerce, as a sales channel, is witnessing strong growth as new entrants do not have a rigid supply chain model. In addition, market players are increasingly focusing on e-commerce due to growing consumer preference for online shopping on account of convenience and flexibility.

Mounting Type Insights

The wall-mounted segment dominated the market for toothbrush sterilizers and accounted for the largest revenue share of 66.3% in 2020. The dominance of the wall-mounted products segment can be attributed to the high preference for these products among consumers from both the residential and commercial sectors.

The wall-mounted toothbrush holder includes a toothbrush holder with automatic timing function, automatic toothpaste holder, and the LCD 360s automatic cleaning time, which stops working after completion. The customer can hang any size toothbrush in one of the 5 or 4 slots in wall-mounted, including electric toothbrushes. It is very easy to install as it does not require any drilling into the wall. Easy to tear self-adhesive design suits bathroom surfaces such as glass, ceramic tile, wood, metal, and marble. On the other hand, the portable segment is likely to witness the fastest growth over the forecast period owing to its affordability and convenience to use in any place.

Charging Mode Insights

The plug-in charging mode segment dominated the market for toothbrush sterilizers and accounted for the largest revenue share of over 65.0% in 2020. Consumers prefer plug-in as well as battery-operated products for everyday use, particularly those who lead a hectic lifestyle and always travel for business. Plugin toothbrush sterilizer is mostly in-home or residential sector. When traveling abroad, plug-in models might not be the best choice, as consumers need a backup power supply for toothbrush sterilizer, thus the demand for battery-operated is attributed mainly to convenience and affordability.

Application Insights

The residential segment dominated the market for toothbrush sterilizers and accounted for the largest revenue share of 73.7% in 2020. The segment is expected to witness a CAGR of 17.5% from 2021 to 2028.

The growing number of residential constructions, rapid urbanization, and an increasing number of nuclear families are acting as major drivers for market growth. Thus, these developments in the residential household category are expected to drive the demand for toothbrush sterilizers in the coming years.

Regional Insights

In 2020, North America dominated the market for toothbrush sterilizers and accounted for the largest revenue share of 39.2%. Growing cases of oral diseases and an increase in disposable income are mainly driving the market development. Additionally, e-commerce is progressively experiencing an increase in sales of toothbrush sterilizers through online networks. Amazon is one of the top online retail networks in the North American markets for toothbrush sterilizers. According to the US Centers for Disease Control and Prevention, every fourth American life with untreated tooth decay, which is expected to become a silent epidemic in the world. As a result, an increase in the number of oral problems is becoming a growing concern in the country, which, in turn, is driving the demand for toothbrush sterilizers in the region.

On the other hand, in Asia Pacific, the market for toothbrush sterilizers is expected to witness the fastest growth over the forecast period from 2021 to 2028. With increasing disposable income, rising target population, and improving economic conditions in countries such as India and China, the region is expected to rise at the fastest rate over the forecast period.

Key Companies & Market Share Insights

In addition to leading players, the market also comprises several small and medium manufacturers. Safe and hygienic products are gaining traction among higher-income consumers. The growing trend of direct-to-consumer is increasing the competition among players and is also presenting opportunities for new entrants in the market. Several companies are adopting strategies such as mergers and acquisitions as an effective way of maintaining or increasing market share. For instance, in March 2021, American Securities LLC has acquired Conair Corporation. This strategic acquisition will allow the company to continue evolving, focusing on new product development and acceleration of M&A activities while continuing to bring efficiencies to operations. Some of the prominent players in the toothbrush sterilizer market include:

• Koninklijke Philips N.V.

• Dastmalchi

• Conair

• Ningbo Seago Electric Co., Ltd

• Wellness Oral Care

• Tao Clean

• Puretta

• Wonderchef

• UVNIA

• Pursonic

Toothbrush Sterilizer Market