Report Overview
The global women’s dresses & skirts market size was estimated at USD 154.91 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 5.0% from 2022 to 2028. Factors such as the increasing number of working women and increasing purchasing power are attributed to the growth of the market. Moreover, manufacturers are adopting automatic machines to increase production and at the same time taking steps to reduce the cost associated. The product manufacturers are focusing on increasing their customer base by reaching them in different ways such as through e-commerce platforms and offering discount schemes.
The initial strict lockdowns imposed by the governments of various nations due to the COVID-19 pandemic, coupled with the strict travel restrictions affected the market. This led to the cancelation of various sports events, exhibitions, and other public events across the world. Moreover, corporate offices were functional but with a minimum number of employees while most employees were advised to work from home. Due to this, the market experienced a shortfall in the sales of apparel due to restricted production, disturbed supply chains, and reduced demand. Considering this short slack in market revenue, it is expected that the sector will soon witness healthy growth in the upcoming years after COVID-19 restrictions.
Growth of the market of women’s dresses and skirts is driven by the increasing demand for the product from the increasing population and changing consumer perception and fashion attitudes in the global market. The population of potential consumers is steadily increasing, significantly contributed by the Asia Pacific. At the same moment, customers in the region are increasingly adopting Western clothing styles driving the demand for women’s dresses and skirts.
Manufacturers' strategies are also likely to support the growth of the market over the forecast period. Retailers and manufacturers of dresses and skirts are strategically offering discount schemes and customer-oriented services that lead to increasing consumer interest. Moreover, manufacturers are offering products via e-commerce platforms to reach a wider customer group and increase revenue generation.
Market growth is restrained by the market entry barriers, and trade conflicts at the international level that hinders the easy product sales and import/export. Moreover, increasing environmental concerns and awareness is anticipated to restrict the market growth. Massive garment manufacturing leads to water pollution, air pollution, and waste produced by discarded clothes lead to soil pollution, altogether increasing greenhouse gas emission. Also, along the supply chain and logistics lead to the production of harmful air pollutants. The increasing awareness is leading to the rise in the trend of recycling, reuse, and upcycling, affecting the conventional market.
Type Insights
Dresses segment contributed a larger share of more than 70% in 2021 to the global market revenue and is projected to grow at a CAGR of 4.9% from 2022 to 2028. Consumer preference for dresses is higher in the global market. This segment provides a solution for different seasons, occasions, and various fashionable designs. Consumers are able to have a choice of both casuals and formals with differing lengths. This is expected to influence the higher consumer preference in the global market leading to a higher market share.
Skirts segment is expected to witness significant growth over the forecast period. The segment is anticipated to register the highest CAGR of 5.7% from 2022 to 2028. Skirts are available in a wide variety of colors, designs, styles, sizes, and lengths. Changing consumer profiles is expected to drive the growth of the segment over the forecast period. More customers are becoming positive towards the aesthetics of skirts and practicability. Product innovations, and trendy and vibrant designs are expected to boost the demand over the forecast period.
Distribution Channel Insights
Offline distribution channels contributed to a larger market share of more than 75% in 2021. Offline channels include sports stores, distributors, and retail stores. Manufacturers and marketers use the traditional retail channel for more sales. The segment includes organized retail channels which are more customer-oriented and provide better services by selling a variety of apparel directly to the end-users. Additionally, these stores provide a choice of physical verification and trials & facility of products to the end-users and contribute to the market revenue. Thus offline segment contributes more to the market revenue.
Online distribution channel is forecast to register a faster growth of CAGR of 6.6% from 2022 to 2028. The major factors supporting the growth of this segment are authentic online shopping portals, increasing internet penetration, rising usage of smart devices, availability of economical products when compared to offline channels, and hassle-free payment options provided by e-commerce companies.
Fiber Insights
Polyester segment contributed to the largest revenue share of the global market of more than 45.0% in 2021 and is anticipated to grow at a CAGR of 4.5% from 2022 to 2028. Polyester is a synthetic type of fiber, that contains compounds of the ester functional group. This is obtained from petroleum and is one of the most popular in the textile industry. The segment is durable and relatively more economic material used for manufacturing apparel products. Consumers prefer apparel made from polyester, as it is resistant to all types of environmental conditions.
Cellulosic segment is projected to grow with the highest CAGR of 6.5% from 2022 to 2028. Cellulosic fiber is obtained after the chemical processing of cotton, inters, and wood pulp. It is used to create a variety of fabrics such as denim, corduroy, muslin, and organza. With the increasing popularity of these fabrics among consumers, it is expected that this segment will grow with the highest growth rate during the forecast period.
Regional Insights
Asia Pacific is expected to witness the highest CAGR of 5.7% from 2022 to 2028. China and India are positively contributing to the growth of the market. With the largest growing population and increasing disposable income, the region is witnessing huge demand for apparel. Many manufacturers are establishing their industrial base in this region. Thus, the region is anticipated to grow with the highest CAGR during the forecast period.
The Europe region is estimated to contribute a market share of more than 30% in 2021. Well-developed economic countries such as Germany, the U.K., and France are positively contributing to the market revenue. The higher market share of the region is credited to the higher spending on apparel and higher product awareness in the region. Developed distribution network through bricks and mortar, as well as an online platform, is also attributable to the higher market share in 2021. Higher per capita income, higher consumer demand, and higher disposable income are also credited for the regional share in the global market.
Key Companies & Market Share Insights
The Women’s dresses & skirts market is characterized by the presence of various well-established players and several small and medium players. Vendors are focusing on product launches to meet consumers’ expectations with changing fashion consciousness. Additionally, the manufacturers are trying to innovate new preservative techniques to increase the durability of the product. while expanding their reach across the geography by following organic as well as inorganic strategies. Such initiatives are expected to boost the adoption rate of the products among consumers. Some of the prominent players in the global women’s dresses & skirts market include:
Dior
CHANEL
Guccio Gucci S.p.A.
PRADA
Burberry Group Plc
Giorgio Armani S.p.A.
Dolce & Gabbana S.r.l.
Gianni Versace S.r.l.
Louis Vuitton, Inc.
Women’s Dresses & Skirts Market
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