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Vietnam Tightens Oversight of Multi-Level Marketing with New Decree

2026-04-28 07:3380Chú Tàivietnam-briefing

Effective from July 1, 2026, Decree 137 will replace Decree No. 40/2018/ND-CP. The new directive provides a comprehensive framework covering registration, operation, participant management, escrow requirements, and state supervision of MLM activities.

Key changes of Decree 137

Reducing and simplifying administrative procedures and business conditions

The decree restructures administrative processes for MLM registration and operations, including clearer procedures for licensing, local registration, and reporting obligations, under a unified framework.

Improving regulations on the decentralization of responsibilities

Provincial-level authorities are formally assigned responsibilities in managing MLM activities at the local level, including:

Revising and refining provisions to address practical challenges

The decree provides more detailed and structured provisions on:

Supplementing new provisions to enhance state management

The decree introduces clearer supervisory mechanisms across the MLM lifecycle, including:

Scope of application and definition of MLM activities

The decree applies to:

MLM activities are strictly limited to goods. Any MLM business involving non-goods (e.g., services) is prohibited unless otherwise permitted by law.

Prohibited product categories include:

Licensing conditions and operational requirements

To obtain an MLM registration certificate, enterprises must meet the following conditions:

The MLM registration certificate is valid for five years from the date of issuance.

Participants: eligibility, training, and contract rules

MLM participants must be individuals with full civil capacity and residing in Vietnam.

Enterprises are prohibited from contracting with individuals who have certain administrative violations related to consumer protection or MLM activities that have not yet expired.

Training requirements

Enterprises must provide mandatory basic training within 30 working days of contract signing. Key rules include:

Contract termination

Participants may unilaterally terminate contracts with prior notice, while enterprises must settle outstanding commissions and bonuses within 30 working days after termination.

Operational obligations and compliance requirements

MLM enterprises are subject to extensive operational obligations, including:

Notably, the decree introduces a substantive sales requirement that at least 20 percent of MLM revenue must come from non-participants (end consumers). This provision directly targets pyramid-style structures and reinforces consumer-oriented sales.

Registration, local operation, and revocation mechanisms

MLM enterprises must register their activities at the provincial level. Authorities will:

Local registration may be revoked in cases such as:

Escrow and financial safeguards

The decree requires enterprises to maintain an escrow deposit at a licensed bank in Vietnam to ensure fulfillment of obligations toward participants and consumers.

Implications for businesses and investors

Decree 137 establishes a more structured and enforceable legal framework for MLM in Vietnam.

Key implications include:

For investors, especially foreign entrants, the requirement for prior MLM experience and tighter governance standards indicates a more selective regulatory environment.

Outlook

Decree 137 represents a significant step in strengthening Vietnam’s regulatory control over MLM activities. By tightening operational requirements while clarifying procedures, the government aims to curb abusive models and promote a more transparent, consumer-oriented sector.

Businesses should proactively align their structures, contracts, and compliance systems ahead of the July 2026 implementation deadline.

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